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The AIA's Biggest and Best Media Hits of 2015

Wednesday, January 6, 2016   (0 Comments)
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2015: AIA Media Highlights

A roundup of the AIA’s biggest media hits over the last 12 months

By Caitlin Reagan

With a record number of media placements featuring the AIA, 2015 has proven to be a productive year for architects, the Institute, and the industry as a whole. Over the course of the year, roughly 2,500 articles were published that positioned the Institute and architects in a positive light on topics ranging from the Architecture Billings Index to our government advocacy efforts.

The AIA’s multiyear public awareness campaign Look Up kicked off in February, which garnered the attention of the advertising industry publication AdWeek:

Tired of Toiling in Obscurity, Architects Start Advertising Their Profession on TV
AdWeek
| February 12, 2015

As part of the campaign, the AIA launched the Look Up Film Challenge, which garnered attention from the filmmaking industry:

Three Short Films That Will Inspire You to Appreciate Architecture
Tribeca
| October 2015

One of the top priorities for the AIA in 2015 was the development of activities surrounding the health and design initiative. The intersection of health and design attracted the attention of The Philadelphia Inquirer:

Does urban greenery improve our health?
The Philadelphia Inquirer
| March 12, 2015

AIA Chief Economist Kermit Baker, Hon. AIA, made an appearance on CNBC’s Squawk Box to discuss data from the AIA’s Home Design Trends Survey:

Rising home prices mean more renovations
CNBC | February 24, 2015

For the 10-year anniversary of Hurricane Katrina, the Architects Foundation’s Executive Director Sherry-Lea Bloodworth-Botop authored this piece laying the groundwork for a more resilient Gulf Coast:

10 Years After Katrina—A Roadmap to a More Resilient Gulf Coast

The Huffington Post
| August 26, 2015

The AIA made its messages known on Capitol Hill amongst lawmakers and stakeholders in the widely read publication The Hill, with opinion pieces authored by valued advocates:

Pay off student debt with community service

The Hill
| October 20, 2015
By Rep. Ed Perlmutter (D-Colo.) and Danielle Mitchell, Assoc. AIA and president of AIAS


U.S. Army Corps of Engineers Seattle Headquarters serves as Earth Day example

The Hill
| April 22, 2015
By Elizabeth Chu Richter, FAIA, 2015 AIA President

AIA Media Relations worked with the Capital Area Custom Residential Architects Network to develop a series of tips-based articles for homeowners for The Washington Post.  Throughout the year, six articles from architects based in the greater Washington area were published, including this example that credits the AIA Home Design Trends Survey data.

The benefits of an interactive house

The Washington Post
| November 10, 2015

As always, the AIA’s award programs received a significant amount of media attention. From showcasing the best in library design to demonstrating how hospital design can improve patients’ lives, this year’s awards coverage was wide-ranging:

Duo who said ‘less is bore’ win American architecture's highest prize

CNN
By Robert Ivy, FAIA, AIA EVP/CEO
December 4, 2015

Architect picks for 10 best homes of the year

CBS Money Watch
May 15, 2015

Reinventing the Modern Library as a Tech-Forward, Eco-Friendly, Community Hub

Slate

April 13, 2015

5 Gorgeous Hospitals That Show How Good Design Can Improve Patients' Lives

Fast Company

July 27, 2015


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